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● Cheerfulrent Succession · for independent letting agents

Retiring from lettings? Your landlords stay looked after. You keep earning.

Introduce your managed landlords to Cheerfulrent and receive 20% of their fees for two years, with nothing left to manage. No sale, no valuation, no obligation to move every landlord. You keep your company and your sales business.

50
£1,800
15%
80%
Your landlords are mostly

Your landlords pay today

£162,000/yr

With Cheerfulrent (40 transferred)

£27,840/yr

Their saving

£101,760/yr (79%)

You receive, over 24 months

£11,136

£1,392 per quarter, 8 quarters

How we calculate this

Landlords today: tenancies × average rent × your fee % (inc. VAT) × 12. With Cheerfulrent: transferred tenancies × plan price (£40 UK, £99 overseas, £58 blended 70/30) × 12. Their saving compares only the transferred tenancies. You receive: transferred tenancies × plan price × 20% × 24 months, paid quarterly. No VAT is added to our flat fees; we are not currently VAT registered. Illustration based on the numbers you enter.

Send me these numbers

We use these details to send your figures and to follow up about the Succession programme, nothing else. No mailing lists. Full details in our privacy policy.

How it works

01

A confidential chat

With Gregory, the founder, not a sales team. No documents needed; bring nothing but questions.

02

Map the book together

Which landlords fit, what their notice dates are, what each would pay here. You stay in control of who is introduced.

03

Landlords migrate in tranches

On their terms-of-business notice dates, never early. We handle every letter, deposit re-registration and standing-order change.

04

Quarterly statements and payments

You receive a clear statement and payment each quarter for two years. Nothing to manage in between.

Your CMP membership and client account stay live until the last landlord has moved. We plan the sequence with you so there is never a gap.

Why your landlords say yes

Their fee drops from a typical 12–18% inc. VAT to a flat £40 or £99 a month, and they see the saving in the first statement.

Their compliance record carries over intact: gas, electrical, energy and deposit history, with deadlines tracked and chased.

Rent is detected the moment it lands, verified, and paid out with a WhatsApp and an itemised statement.

Overseas owners get Non-Resident Landlord handling and quarterly statements shaped for their home-country return, with dedicated migration support for everyone.

The questions every agent asks

Is this selling my business?

No. You keep your company, your brand and your sales side. This covers only the managed book: your landlords move to a platform that looks after them, and you are paid for the introduction.

What about my terms-of-business notice periods?

We work to them. Landlords migrate in tranches on their notice dates; nothing moves early, and your agreement terms are respected throughout.

What if a landlord doesn't want to move?

They don't have to. There is no obligation to move every landlord, and you are paid only on those who transfer and stay.

Is client money safe during the handover?

Your client account and protections stay live until the last landlord has moved; we sequence the handover so money is never in limbo. On our side, client money protection is in place before any rent is collected.

Who talks to my landlords?

You introduce us; we do the rest, including every letter and phone call. If you'd rather stay involved through the transition, that works too. Your landlords hear steadiness, not sales.

A note from the founder

I'm Gregory. I built Cheerfulrent from NW6 because I let property from abroad myself and couldn't find management I trusted at a fair price. I handle every succession conversation personally, and your landlords will be looked after the way I'd want mine to be.

Book a confidential chat

Thirty minutes with Gregory, no documents needed, nothing shared with anyone. Prefer to write first? admin@cheerfulrent.com reaches him directly.

Used only to arrange your chat. No mailing lists, no obligation.

ICO registered: ZC232870

CHEERFULRENT LIMITED, company 16575846 · ICO ZC232870 · client money protection in place before any rent is collected.